Brand Story

LG aesthetics, YVOIRE

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SINCE 1947, 70 YEARS OF DELIVERING THE VALUE OF BEAUTY

  • LG Chem, realizing the customer value with market-leading products and services in basic components, battery, information and electronic materials, and bio-industry. LG Chem also has a long history of over 70 years in the aesthetics industry. Yeonam, the founder of LG Group, started a cosmetics retail store in Busan, Korea, in 1945. He has selected cosmetics retail as the main business among many others since “cosmetics will always exist as people want to be beautiful.” When he saw the cosmetics retail business succeeded, he founded Lucky Chemical Engineering in 19v47 and launched ‘Lucky Cream’ to seriously

  • start cosmetics manufacturing. However, In the process of upgrading lids, so the company started developing plastic materials and manufactured the first processed plastic products in 1952, to improve the quality of their lids. At the end of 1983, LG Chem built the first cosmetics company in Korea and manufactured basic cosmetics and makeup products with Helena Rubinstein of America. In 1985, LG independently produced 123 products including 32 kinds of basic cosmetics and perfumes.

SINCE 1990, A DIFFERENT TYPE OF BEAUTY DEVELOPED FROM 30 YEARS OF INGREDIENT RESEARCH

  • LG Chem has secured a unique R&D potential which was approved for the first time in Korea for new drug by the FDA in USA. It has continued to grow as a global pharmaceutical company by expanding pipelines to develop new chemicals with c investment and R&D competence. LG Chem has studied hyaluronic acid products since 1990. It launched solutions used for ophthalmic surgery in 1995, and a drug for osteoarthritis in 2005, using hyaluronic acid ingredients.

  • With the accumulated knowledge, LG Chem launched the first Korean hyaluronic acid filler, ‘Yvoire Classic,’ in the Korean aesthetic market. LG Chem’s own 30 years of accumulated knowledge from the ingredient research has naturally been presented in their outstanding quality and it has provided a unique competitiveness of ‘Yvoire.’ It has become the unrivaled competitiveness of ‘Yvoire’ realizing the beauty, the customers want in an effective and safe way.

SINCE 2010, THE BEAUTY OF ‘YVOIRE’ DELIVERED TO THE WORLD BEYOND ASIA

  • ‘Yvoire,’ the filler product directly manufactured by LG Chem from the ingredients to finish, has maintain ed an overwhelming market share in Korea and China since its launch in 2010, calling for a change in the existing Asian aesthetics market which previously considered European products superior. Achieving unrivaled share in Korean and Chinese markets in 2017, Yvoire now is exported to more than 20 countries in Asia, Europe, and South America. Recognized for its contribution in the dramatic increase of experts, Yvoire was

  • selected as the world’s best product in 2016, certified by the Minister of Trade, Industry and Energy of Korea. This means that ‘Yvoire’ has been recognized as a competent product that will be in the top 5 of world’s market share, beyond the Asian market, in the next 7 years. As noted above, ‘Yvoire’ provides a product with high value in beauty to the customers around the world that was profoundly built in the aesthetics industry.